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Part 1: Installing SQL Reporting Services
Part 2: Configuring Reporting Services
Part 3: Installing PowerPivot for SharePoint
Part 4: Configuring PowerPivot for SharePoint
Part 5: Configuring PerformancePoint Services

Double-click setup.exe in the SQL Server 2008 R2 Enterprise binaries on a SharePoint 2010 Application Server.
Select the Installation tab and click on New installation or add features to an existing installation.

The Setup Support Rules will be checked. No errors should occur. Click OK.
Sometimes you have to Install the Setup Support Files. Confirm all following queries.
Select New installation or add shared features. Click Next. Enter your License Key and accept the License Terms.

Select SQL Server Feature Installation and click Next.

Select Reporting Services and click on Next three times.

Enter an Instance Name, for example ReportServer.

Enter the credentials of a dedicated SQL service account.

Install, but do not configure the report server should be selected. Click three times on Next then on install button.